Creativity begins at 20 years young

21-02-17

In 1997, Steve Jobs went back to run the company he co-founded. Apple, Inc. was making losses at that time and Jobs sought to return the company to profitability and began restructuring the company’s product line. He collaborated with the creative talent of Jonathan Ive to rebuild Apple’s position. Ive would later design and develop the iMac, iPod, and iPhone. Between 1997 to 2007, they focused on developing revolutionary products such as the iPod, iTunes selling $0.99 per song for your iPod, Intel-based laptop MacBook Pro, and opened their first retail shop in Virginia and California. Within those years, they have been able to turn the company around giving investors more than 10 times the increase in their share price.

In the same year, director and producer James Cameron released the highest grossing movie, Titanic. The production of the movie was the most expensive at that time at $200 million but the movie took home $2.19 billion at the box office. It also won the most Academy Awards tying it with Ben Hur (1959) and The Lord of the Rings: The Return of the King. James Cameron would later direct and produce Avatar, the movie that surpassed Titanic’s box office and earned $2.78 billion.

That was 20 years ago, the same year TJC was founded by Thierry JULIEN with the aim of doing his job well and using out-of-the-box thinking to provide solutions to each of his customer’s problems. This same approach fuels innovation within the company that now extends from consulting to SAP software publishing.

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